OPTIMA EXTENDS ITS POPULAR GAS CARD REBATE PROGRAM FOR RESOLUTION LENSES AND ANNOUNCES ITS GRAND PRIZE WINNER
Rebate Program Picks Up Steam as Eyecare Professionals Embrace
the Buy Five Pair Get $10 Gas Card Program

Stratford, Conn. (February 25, 2003) – Due to the popularity of the RESOLUTION® Gas Card Rebate program Optima has announced that it has been extended until December 31, 2003. They have also announced the first grand prize winner for Phase I of the program, Kay Webb of Henderson Eye Care, a customer of Western Carolina Optical in Asheville, North Carolina. The grand prize was a Jr. Mercedes 300 SL motorized convertible, soon to be the envy of every little tyke in town.

The rebate program, first introduced in July of 2002, matches each sale of a pair of RESOLUTION® lenses with a coupon. Once five coupons are acquired the participant simply redeems them for a $10 Gas Card through their lab.
Labs have welcomed the turnkey program that provides incentives for retailers to utilize new RESOLUTION® lenses in their practices. Every lab that signs up gets a supply of full color rebate flyers that explain the program to their customers. Each flyer is customized with their own logo and company info. They receive a sample letter directed to their customers that can be printed out on their own letterhead and a supply of customized rebate coupons to be sent out with each pair of RESOLUTION® lenses that are sold. A faxable form allows them to redeem the coupons, once returned, for gas cards.

“ We’ve made this program simple to administer and everybody benefits.” says Nicholas Niejelow, president and CEO of Optima Inc. “Our new extended range and coating options make it possible to use RESOLUTION® for 98% of all Rx’s. Labs win with reduced inventories and by gaining increased sales. Their customers earn valuable gas cards and increases in customer satisfaction. Patients benefit because RESOLUTION® lenses provide the optics of a 1.60 and thinner lens profiles made possible by the aspheric/atoric lens design, all at a cost of one third that of a 1.60. Everybody wins.”

Labs interested in participating in the Gas Card Rebate program can call their Optima sales representative or Optima’s customer service department at 800 621-1216. Retailers who wish to participate can call Optima for a list of participating labs in their area.
For more about RESOLUTION® and to view the full new extended range and the new coating options, the trade is encouraged to visit the web site at www.ResolutionLenses.com. To request collateral materials or for any other trade inquiries please call Optima at 800 621-1216 or your Optima sales rep. RESOLUTION® lenses are available nationwide through wholesale laboratories.