OPTIMA’S NEW AMAZON.COM LENS PROMOTION OFFERS RETAILERS INSTANT $10 INTERNET REWARDS!
Buying Just Two Pairs a Day of HyperView 1.66® Progressive or
HyperIndex 1.66® D28 Lenses Till Christmas Yields a $3,000 Bounty

Stratford, Conn. (May 5, 2003) – Retailers will feel like it is Christmas with each and every lens order. Now through December 31, 2003, for every pair of HyperIndex 1.66® progressive or HyperIndex 1.66® D28 lenses purchased through participating labs, retailers will receive a $10 Amazon.com gift certificate. The gift certificates are good not just for books and music CDs or DVDs, but health and beauty aids, toys, games, magazine subscriptions, housewares, house and garden items and more, much more! And the program couldn’t be any simpler for retailers or labs to participate in. There are no rebate forms to send in or coupons to accumulate. Labs sign up for the program and simply send the retailer the gift certificates with their completed Rx. Retailers log on to the Amazon web site, choose from an almost limitless selection of items, check out and enter their claim code number. That’s it! Gift certificates can be accumulated for larger purchases. Plus, there is a monthly drawing for additional $100 gift certificates! Optima is also providing a four color flyer which promotes the program to retailers. All participating labs can request free flyers to mail to their customers.

“ Retailers will love the simplicity and convenience of our Amazon.com promotion. They can use the certificates to hand out as gifts, or shop online for thousands of items. And there is no limit to what they can earn,” says Nicholas Niejelow, president and CEO of Optima Inc. “Plus, they’ll be giving their customers, HyperView 1.66® the thinnest progressive available or HyperIndex 1.66® D28, the thinnest and lightest bifocal and the only lens of its kind. Everyone gets a great deal.”

HyperView 1.66® progressive (no-line bifocal) lenses are up to 50% thinner and 50% lighter than other ordinary plastic progressive lenses and offer impressive cosmetic results. Their advanced aspheric lens design provides clear, sharp optics at distance, intermediate and near with minimal head movement. And there is virtually no soft focus area, movement, or swim effect as the eye rotates from one area to another area of the lens. Customers benefit from no adaptability issues.

HyperIndex 1.66® D28 bifocals aren’t just the thinnest and lightest bifocal lenses available, but through a breakthrough aspheric design, they address the needs of presbyopic patients who simply cannot or will not wear a progressive lens. They utilize an advanced aspheric design that provides a clear viewing field from edge to edge. This aspheric design also provides one-to-one image distribution throughout the entire lens surface for distortion-free vision. Patients have instant adaptability, too!

The lenses and the Amazon.com gift certificate promotion provide a great opportunity for labs and retailers to sell their customers up to the best lens technology and to increase their profits. Retailers can call their lab to inquire about the program, or Optima for a list of participating labs. Labs simply need to call Optima’s customer service staff at 800 621-1216 to sign up.

For more about Optima’s lenses, the trade is encouraged to visit the product web site at www.optima-inc.us. To request collateral materials and for any other trade inquiries please call Optima at 800 621-1216 or contact your Optima sales rep.

February 25, 2003
OPTIMA EXTENDS ITS POPULAR GAS CARD REBATE PROGRAM FOR RESOLUTION LENSES AND
ANNOUNCES ITS GRAND PRIZE WINNER
Rebate Program Picks Up Steam as Eyecare Professionals Embrace
the Buy Five Pair Get $10 Gas Card Program